What is this course about?
This course offers a foundational knowledge of global marketing and fits into the dynamic marketing environment, exploring consumer behavior, research methods and strategic decisions for success.
Audience: The beginners without prior knowledge
Knowledge:
of effective marketing research, segmentation and targeting, combining marketing elements (product, price, place, promotion).
Skills:
· to critically analyze marketing,
· to solve research-based challenges,
· to make informed decisions and contribute to strategic planning
Competencies:
Able to assess marketing dynamics, put the customer as a value, assess environmental impact and analyze customer attention.
The studies will take place online/ via Zoom.